"They just don't get it", you may think to yourself. The reality is that not everyone thinks the same way. This is the first in a series of articles that looks at how you make choices, your customer makes choices, and how to realign your sales strategy, should they be different to you.

Without knowing a person's strategy, you could be emphasising all the wrong points.

What does moving towards or away from mean?

With all of us, two things matter. The first is engaging activities that pl more...
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