Avatar Posted by Finansoff 69 days ago (http://www.articlebin.com)
Category: World & Business
They use viral marketing by e-mail as a marketing tool... what did you think I meant? Viral marketing can work well for B2B providers, as long as the following is true:

1. The product or service has to add value for the sender, as well as, the receiver.

2. The offer has to be deliverable. You donÂ’t want to offer a product that you canÂ’t deliver if demand grows rapidly.

3. The offer has to be easily transferable to others. E-mail and Web pages provide the best medium to facilitate this.
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