Ever since the advent of e-commerce, there have been hundreds of studies to unearth the link between online and offline (brick-and-mortar shops) retail sales. Normally, the customers evaluate the shops and obtain product information from the Internet before proceeding to purchase the product from an offline store.
Nevertheless, there are others whose views are contradictory to what has been mentioned above. Latest information released by the USC Annenberg School Center for the Digital Future, more...
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